I’m going to go ahead and say it: programmatic advertising is the future. Although it’s a relatively new concept compared with other forms of marketing, spending on programmatic advertising is growing yearly. Omnichannel marketing, audio and in-game advertising, voice-activated advertising, and 5G are just some of the factors fueling its…

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There’s no doubt that PPC ads work, but what if you want to take your advertising to the next level? Well, you can with Twitter carousel ads. In 2020, Twitter Carousel Ads made their debut. More recently, Twitter announced multi-destination functionality for advertisers that want added flexibility and the capability…

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I’m just going to say it: Visual marketing is the wave of the future. There’s no denying the power images have on gaining traffic, shares, and rankings. In fact, if you have at least one image on your blog post, you are much more likely to rank on the top…

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Curious what an influencer is? Let’s start with a definition. An influencer is someone with the power to affect (or influence) buying decisions due to their authority or public position. Influencers are also content creators, publishing regular reviews, videos, and blog posts to engage their audience and encourage sales. Many…

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Businesses spend nearly 115 billion dollars on advertising across Meta (formerly Facebook) platforms. Why? Because it works! Plus, Meta offers great tools that make it easy to manage and track your business accounts. Are you having issues managing your Facebook and Instagram marketing needs? Failing to keep track of DMs…

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Looking for a diverse online ad platform that will put your marketing campaigns in front of tons of people? Facebook Ads is the way to go. With an almost endless amount of detailed targeting options and features, you can reach virtually any Facebook user with an ad. Combine those targeting…

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Why is time tracking still a source of stress for employees, supervisors, and management? There are only two reasons, really. They’re not using time tracking software. Or, they’re using a solution that doesn’t fit with their business. There is no third reason. I can say that with total confidence because…

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Make no mistake: Running a website is hard. There are so many areas to focus on, from content creation to admin, to maintaining a site via updates. This is to say nothing of security — you (and your visitors) really don’t want your site hacked. The good news is that…

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Let’s be honest: Consistent content creation can be a huge pain. Trust me, I know. After blogging on a near-daily basis with well over 4,000 posts to my name, I’ve encountered just about every roadblock you can possibly imagine. From crushing cases of writer’s block to digging for topics that…

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Abydos SEO

Abydos SEO

Abydos — Beginner’s Guide — to SEO & SEM is a free guide to the world provided by young people from many nations of the world