When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping — but actual personalization based on their behavioral triggers. Let’s dig a little bit into the numbers behind this. According to the latest Blueshift…

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Marketers who use YouTube are usually keen to reach the widest audience possible. After all, the more YouTube views you get, the more exposure. While they’re not the only metric that determines the success of your YouTube marketing, generating a decent number of views for your videos is something that…

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Creating a customer journey map is enough to make even the best marketers freeze in their tracks and realize how little they really know about their prospects. If this sounds like you, don’t worry. Even if you’ve never created a buyer persona before, I’ll help you make sense of the…

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Are you wasting time and money because you don’t really know your customers? Creating products that your customers don’t want just doesn’t make sense. In any business, before you can meet your customers’ needs, you have to know: What are their problems? What solutions do they want? How can you…

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In a world of increasing competition, understanding your target market is vital. Conducting thorough research of past, current, and prospective customers helps you uncover insights to improve your product or create more effective marketing messages. Those insights don’t have to be hard-won, either. Thanks to new tools and data sources…

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You’re staring at your screen. Your screen’s staring back at you. Only one of you can win this writer’s block contest (and believe me — I’m rooting for you). You’re not the only one who experiences writer’s block. In the blogosphere, 70 million posts are published monthly on WordPress alone…

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Naming products is no easy task. You’ve got your product and a whiteboard full of random phrases and ideas being tossed around. Some names sound ok, maybe a few seem like a good fit, but no one on your team can agree on a winner. So how do you choose…

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Abydos SEO

Abydos — Beginner’s Guide — to SEO & SEM is a free guide to the world provided by young people from many nations of the world