Marketers who use YouTube are usually keen to reach the widest audience possible. After all, the more YouTube views you get, the more exposure. While they’re not the only metric that determines the success of your YouTube marketing, generating a decent number of views for your videos is something that…

There are only so many hours in a day. 24, to be exact. And if you’re like me, you have a list of seemingly never-ending tasks to fill those hours. Social media posts, blog posts, SEO, PPC, financials, processes — you name it. But when you’re scaling and growing your…

Creating a customer journey map is enough to make even the best marketers freeze in their tracks and realize how little they really know about their prospects. If this sounds like you, don’t worry. Even if you’ve never created a buyer persona before, I’ll help you make sense of the…

Are you wasting time and money because you don’t really know your customers? Creating products that your customers don’t want just doesn’t make sense. In any business, before you can meet your customers’ needs, you have to know: What are their problems? What solutions do they want? How can you…

In a world of increasing competition, understanding your target market is vital. Conducting thorough research of past, current, and prospective customers helps you uncover insights to improve your product or create more effective marketing messages. Those insights don’t have to be hard-won, either. Thanks to new tools and data sources…

You’re staring at your screen. Your screen’s staring back at you. Only one of you can win this writer’s block contest (and believe me — I’m rooting for you). You’re not the only one who experiences writer’s block. In the blogosphere, 70 million posts are published monthly on WordPress alone…

Naming products is no easy task. You’ve got your product and a whiteboard full of random phrases and ideas being tossed around. Some names sound ok, maybe a few seem like a good fit, but no one on your team can agree on a winner. So how do you choose…

Did you know 1 in 2 visitors abandon a website that takes more than 6 seconds to load? You may think that sounds extreme, but it’s pretty reasonable. In a digitally connected world, people expect a quick and easy user experience, especially on mobile. Google agrees. Page experience signals such…

When you think about search, what comes to mind? I bet you are thinking “Google”. But there is more to search than Google. And even with Google, if you want to succeed you have to think beyond traditional SEO and PPC ads because everyone is using traditional tactics. You must…