Jan 3
1 min read
Account-Based Marketing: Past, Present, and Future
The average email click-through rate is 2.6 percent. The rate of return on direct mail is around 1 percent. A good social media campaign will convert at less than 1 percent. Why are these numbers so low? Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. They […]
https://neilpatel.com/blog/account-based-marketing/
