How to Become an SEO Expert in 2022

  • Learning frameworks
  • Emerging trends
  • Must-read resources
  • Lots more

What Is an SEO Expert?

An SEO expert (also known as an “SEO specialist”) is someone that optimizes websites in order to achieve higher search engine rankings.

How Do You Become an SEO Specialist?

Because the field of search engine optimization is so new, most people don’t learn SEO from a traditional 4-year college program.

  • Take an SEO course (or several SEO courses)
  • Learn SEO by optimizing their own website
  • Work at a marketing agency
  • Take on SEO clients
  • Get an online SEO certification or degree
  • Work as an “in house” SEO professional

What Skills Should an SEO Expert Know?

There’s a lot more to SEO than optimizing meta tags on a website.

  • Ability to find high-volume, low-competition keywords
  • Basic understanding of HTML
  • How and where to add keywords to a webpage
  • Intermediate to advanced copywriting skills
  • Proficiency in visual content, like video and infographics
  • Ability to promote and build links to key pages
  • Understanding of how technical SEO impacts rankings
  • Knowledge of emerging SEO trends and Google algorithm changes

How Search Engines Work

Understanding how search engines work is a key piece of knowledge for any SEO professional.

Important Search Engine Ranking Factors

Google uses 200+ ranking factors in its algorithm.

Understand The Basics of HTML

Do you need to be a coding ninja to be good at SEO?

Finding and Choosing Keywords

Keyword research should be the first step of ANY SEO campaign.

Content Marketing

No SEO training would be complete without a section on content marketing. That’s because it’s almost impossible to rank in 2022 without awesome content (even if your site is perfectly optimized for search engines).

Optimizing Content

Back in the day you could stuff your content with keywords… and it would rank. Flash forward to today, and on-page SEO is much more sophisticated. Sure, you still want to include keywords on your page. But that’s just the beginning.

Technical Optimization

Technical SEO is one of the most underrated parts of SEO. It’s important for just about any website. But technical optimization is ESPECIALLY important for big websites with thousands of pages (like ecommerce and news sites).

Link Building

There’s no way around it: link building is a HUGE part of SEO. And that’s not likely to change anytime soon. That’s why any SEO expert (even one that specializes in technical SEO or content) needs to be good at building backlinks.

Work On Your Own Website

This is how I got started with SEO.

Take On Clients

The idea of cutting your teeth on SEO with a client’s site might sound weird. After all: if you’re not an SEO Expert in London yet, why would someone hire you?

Work Somewhere

Working at an agency or as an in-house SEO is a great way to become an SEO specialist.

--

--

Abydos — Beginner’s Guide — to SEO & SEM is a free guide to the world provided by young people from many nations of the world

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Abydos SEO

Abydos SEO

Abydos — Beginner’s Guide — to SEO & SEM is a free guide to the world provided by young people from many nations of the world