What is Performance-Based Marketing? (and How to Win at It)

What’s the one thing you want from any digital marketing campaign? Results. Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. The problem? You don’t always get the results you want. Sometimes, marketing fails, and you’re left paying for a campaign that didn’t deliver. Wouldn’t it be great […]

https://neilpatel.com/blog/performance-based-marketing-win/